This wins our Best Buy award because it scored in the middle of the pack for a fraction of the cost of the other award winners. It does have some drawbacks and we don't recommend it if you are especially active outdoors as it does not breath well. However, if you just want a jacket that performs solidly overall, is warm, and can often be found for under $120, this jacket is a great buy.
The Omni-Heat lining sounds like a great idea, and makes for a strong selling point: Columbia claims to have made their down jacket even warmer by essentially putting an emergency blanket on the inside (really, it just looks like a bunch of silver dots painted inside). It does succeed in adding warmth, but mostly at the wrong time: when you are on the move and generating enough heat. Instead of dumping excess heat, the jacket reflects your own heat back to you, which made us sweaty and swampy and generally unhappy. This jacket is relatively affordable and looks sleek enough to dress up for the office, but we can't recommend it for extensive active use.